Author Archives: Femi Falodun

By Femi Falodun As we commemorate World PR Day 2025, the global marketing and communications industry stands at a fascinating crossroads. While traditional institutions grapple with declining trust and rising polarisation, a new generation of communicators is emerging: independent content creators and digital influencers who are rewriting the rules of engagement and demonstrating unprecedented power […]

In the grand theatre of global development over the past few decades, sustainability has taken centre stage. Yet, like a Yoruba Nollywood blockbuster without subtitles, its message often gets lost in translation. Enter the unsung heroes of narrative-shaping and storytelling: PR and communications professionals.   Since the 1987 Brundtland Report dropped its sustainable development bombshell […]

– Femi Falodun Director, BlackHouse Media (BHM)   When it comes to business in Africa, Ghana is a market that can’t be ignored. With a population of over 31 million, English as official language and a GDP growth rate that’s consistently outpaced the continent’s average, the West African nation is a promising destination for British […]

– Femi Falodun Director, BlackHouse Media (BHM)   Heineken, the world’s most international beer, is unsurprisingly one of the most well-marketed and communicated brands in the world. This is evident in how both the corporate brand–the brewer, Heineken and the product brand–Heineken beer, have been remarkably consistently cool through 150 years of existence.  Today, the […]