International public relations and communications consultancy, BlackHouse Media (BHM), has commended PRovoke Media, organisers of the 2022 SABRE Awards EMEA on the success of the event in London on May 27.


The PR firm which was nominated for several awards extended its profound gratitude to the PRovoke team for considering it worthy of the highest honours in Public Relations.


BHM led the African continent with five nominations at the 18th award ceremony which acknowledged superior achievement in branding, reputation and engagement in North America, EMEA and the Asia-Pacific region.


BHM Group Founder, Ayeni Adekunle says, “the industry owes the PRovoke team a lot of gratitude, and continued support, for providing a platform for professionals to learn, network, and be acknowledged. And we couldn’t be more proud of BHM’s recognition and the opportunity to fly the flag for Nigeria, and Africa.


“The acknowledgement of our efforts in exalting the practice is enough to consider ourselves as winners and it serves as a great motivation to intensify the work that has got us this far,” he says.


BHM was the only Nigerian agency nominated for the ‘African Consultancy of the Year’ crown for its groundbreaking work in the year in review, alongside other globally renowned institutions like BCW (WPP), Clockwork, Edelman and Razor (M&C Saatchi).


The company’s subsidiary, ID Africa, received a first-time SABRE Award EMEA nomination in the ‘Not For Profit/Charities Category’ for its pivotal Project SafeUp Initiative. The My World of Bags (MWOB) initiative, in partnership with the Mastercard Foundation, provided 1.5 million PPE across South-West Nigeria between 2020 and 2021.


BHM was also recognised for SABRE EMEA honours in the ‘Crisis Management Category’ for the MTN & Banks – USSD project; the ‘Capital Markets Communications Category’ for its MTN Public Offer campaign and; the ‘Corporate Social Responsibility Category’ for its World Without Waste project with Coca-Cola.


The 2022 SABRE EMEA Awards was the second successive year that the company was nominated alongside global heavyweights like BCW (WPP), Clockwork and Edelman.


Meanwhile, BHM has been listed on Provoke’s 2022 Global PR Agency Ranking Fast Movers List making it the only Nigerian company and one of the only two African companies listed. With an 87% growth and $3,721,249 in income in 2021, BHM ranked third In Asia-Pacific, Middle East And Africa.


BHM, which earlier this year expanded its operations into the European market through the UK and into West and East Africa through Ghana and Kenya, says it will use the recent SABRE EMEA Awards nods as fuel for more excellent contributions to the PR industry in the immediate future. 


“It’s a call to do more, for our clients, for our people, and for the industry. And we will not stop until we put Africa firmly on the map”, says Ayeni.