BHM Group (BHMG), a global public relations and communications network, operating out of Africa and the United Kingdom, has been recognised at the 2022 SABRE Awards Africa for work done on multiple campaigns. 


These honours follow CEO, Ayeni Adekunle’s announcement as a key innovator in the Europe, Middle East and Africa (EMEA) region by PRovoke for their seventh annual Innovator 25 list in 2021.


With more than 5,000 entries each year, SABRE Awards recognises superior achievement in branding, reputation, and engagement, and is evaluated by a jury of industry leaders drawn across the continent’s leading consultancies. In addition to bagging two of the four trophies received by Nigerian public relations agencies, BHM also received one Certificate of Excellence, making it Nigeria’s highest winner this year.


These wins come two weeks after the company announced the commencement of operations in Ghana and Kenya, as part of its Africa expansion, under its globalization strategy.


The Africa expansion is being executed through ID Africa, BHM’s Africa-focused advisory firm with a nearly ten-year record of supporting clients and partners across many African countries especially in Nigeria, Ghana and Kenya.


Ayeni Adekunle said, “It’s an honour to be nominated again for this year’s SABRE awards, and we are truly delighted for the wins. We consider this recognition as a testament to the quality of work that we do at BHM and the collective effort of our people, clients and partners.” 


“Our mission is to build a truly global consultancy that will serve the market-leading brands and institutions seeking guidance and counsel on how to communicate better, and engage with stakeholders in Africa,” he added.


Established in 2006, BlackHouse Media nurtured the goal of becoming Africa’s first truly global PR firm by leveraging insights into different markets, relationships, industry expertise and technology. It has since grown into a four-country operation with multiple practice areas and subsidiaries such as Plaqad, a software  technology firm and ID Africa, a pan-Africa communications advisory firm.


BHM Group won a Diamond SABRE Award for Superior Achievement in Measurement and Evaluation for the MTN Public Offer campaign, a stakeholder engagement award for MTN Nigeria in the Public Affairs/Government Relations practice area as well as two Certificates of Excellence for Public Education for its Global Day of Influence project, and for its work on CSR campaign, Project SafeUp.


The winners ceremony will take place on May 25, as part of the 2022 African Public Relations Conference at Dar Es Salaam, Tanzania.


BHMG was also nominated as a finalist in the ‘Africa Consultancy of the Year’ category of the SABRE Awards EMEA, making BHM the only Nigerian company to be nominated for the award. This is the second year in a row that BHM will be listed as a finalist alongside global heavyweights like BCW (WPP), Clockwork and Edelman.