Category Archives: Latest News

Building Bridges in a Polarised World: Lessons for Communicators From Successful Digital Creators

By Femi Falodun As we commemorate World PR Day 2025, the global marketing and communications industry stands at a fascinating crossroads. While traditional institutions grapple with declining trust and rising polarisation, a new generation of communicators is emerging: independent content creators and digital influencers who are rewriting the rules of engagement and demonstrating unprecedented power […]

X3M Ideas Forges Alliance with IKIGAI 360, Expanding Footprint Across Africa and Europe

X3M Ideas, a prominent pan-African marketing communications agency, has announced a strategic partnership with IKIGAI 360, a creative agency with established operations in Mozambique and a burgeoning presence in Portugal. The alliance signals a concerted effort to deepen service capabilities across the African continent and into key European markets, aiming to enhance cultural intelligence, creative […]

The Macallan Debuts Harmony Collection IV In Collaboration with Cirque Du Soleil in Ghana

The Macallan, the renowned single malt Scotch whisky, has unveiled the latest release in its celebrated Harmony Collection at an exclusive event in Accra, Ghana. This marks the first time a Harmony Collection release is launched in Ghana, underscoring The Macallan’s commitment to the country’s vibrant luxury and whisky community.  The exclusive launch event which […]

Sustainability in a Glass: How The Macallan Leads Eco-Friendly Practices in Ghana

By Victoria Hollywood, Director of Sustainability, Edrington    Sustainability has become more than just a trending concept, it is a movement shaping consumer choices and brand commitments worldwide. In Ghana, where environmental consciousness is gaining momentum, people are becoming more deliberate about the products they support, favouring brands that align with their values. From sustainable […]

Nigerian Society Of Engineers, BHM Sign MoU For Communications Partnership To Enhance Perception And Prestige Of Nigerian Engineers

The Nigerian Society of Engineers (NSE) the umbrella organisation for the Engineering Profession in Nigeria and BHM, a global communications and public relations company, have signed a Memorandum of Understanding (MoU) to enhance the reputation and visibility of NSE through strategic communications initiatives. The signing ceremony took place at NSE’s Lagos Liaison Office and was […]

Rare Whisky Emerges as Ghana’s Next Prized Investment Frontier

In recent years, Ghana has witnessed a remarkable shift in its investment landscape, with high-net-worth individuals increasingly turning their attention to alternative assets. Among these, rare and limited-edition whiskies have emerged as an intriguing option, capturing the interest of discerning investors seeking to diversify their portfolios. This trend aligns with the global surge in whisky […]

Predicting Luxury Whisky Trends in 2025

As Ghana’s luxury market continues to flourish, the whisky sector stands out as a particularly dynamic segment, poised for significant growth and transformation in 2025. With the country’s economic resurgence and the emergence of a sophisticated middle class, the luxury whisky market is experiencing a surge in demand that is reshaping consumption patterns and investment […]

The Macallan’s Double-Century Celebration Brings Spanish Flair

…as whisky maker expands efforts in Ghana and West Africa in 2025   The Macallan, the renowned Speyside distillery, is concluding its bicentennial celebrations with the release of “A Night on Earth in Jerez de la Frontera,” a limited-edition single malt Scotch whisky inspired by the end of the year celebrations in Spain. This third […]

Blackhouse Media (BHM) Congratulates Amstel Malta On Its 30th Anniversary

BlackHouse Media (BHM) has congratulated Amstel Malta Nigeria on the celebration of its 30th anniversary. Congratulating the entire team of Amstel Malta and the management of the Nigerian Breweries, on its 30th anniversary, BHM’s Founder and CEO, Ayeni Adekunle, lauded the brand for its unwavering dedication in offering premium-quality products over the past three decades. […]

The Fourth Edition of Global Day of Influence Holds Today

World leaders, influencers, PR practitioners, and public figures will today, November 22, 2024, come together to call for the positive change and peaceful world as part of the Global Day of Influence 2024 celebration this year. Global Day of Influence 2024 aims to inspire collective leadership by bringing together world leaders, influence, PR practitioners, and […]