If you are interested in consumer behaviour, or work within media, public relations, marketing and communications, I hope we can have a conversation about some of the issues and trends I think could dominate what promises to be an interesting year. Consumer Expectation Consumers will continue to compel brands and companies to show they care […]
Author Archives: Ayeni Adekunle
14
Apr
Apr
Info Digital Africa aka ID Africa, was a child of necessity. I remember clearly that day around 2012 when the idea first occurred to me. I was in conversation with a couple of friends, exchanging notes on operational frustrations when I realised that one of the biggest risks to BHM’s continued growth and success […]
18
Oct
Oct
When Ayeni Adekunle announced on March 8, 2021, that Black House Media (BHM), the public relations agency he started from his living room in Lagos in 2006, was opening an office in the United Kingdom, it triggered excitement and offered a ray of hope in the Nigerian communications industry. By the announcement, BHM became the […]
Businesses, governments, and people do themselves a huge disservice, if they continue to fail to see PR for what it is and should be: a strategic aspect of business and governance, invaluable in building relationships, preventing crises, achieving business objectives; pushing national interest, and preventing the kind of confusion that could ruin a company or […]