Category Archives: Future

2025: Year of the Baddie – Quick Thoughts on What Lies Ahead By Ayeni Adekunle

If you are interested in consumer behaviour, or work within media, public relations, marketing and communications, I hope we can have a conversation about some of the issues and trends I think could dominate what promises to be an interesting year.  Consumer Expectation Consumers will continue to compel brands and companies to show they care […]