BlackHouse Media Group (BHMG) has earned four nominations at the 18th annual SABRE Awards EMEA – the highest for an indigenous African consultancy.


The global integrated communications company was also announced as a finalist in the Africa Consultancy of the Year category, making BHM the only Nigerian agency to be nominated for the award. This is the second year in a row that BHM will be nominated alongside global heavyweights like BCW (WPP), Clockwork and Edelman.


The 2022 SABRE Awards EMEA, which ‘recognises Superior Achievement in Branding, Reputation and Engagement’, shortlisted over 400 campaigns selected from more than 2,000 entries. BHMG’s recognition includes nominations across Capital Markets Communications, Corporate Social Responsibility, Crisis Management, and Geographic categories for the ‘MTN Public Offer’, ‘World Without Waste’, and the ‘Project Safe Up – My World of Bags’ campaigns, respectively.


This follows the consultancy’s recent wins at the 2022 SABRE Awards Africa in which BHMG emerged winners in categories such as The SABRE Award for Superior Achievement in Measurement and Evaluation for its ‘MTN Public Offer’ campaign; Public Affairs/Government Relations for its ‘Stakeholder Engagement’ campaign with MTN Nigeria, and two Certificates of Excellence for its Global Day of Influence (GDI) and SafeUp projects.


“It’s an honour to be nominated again at this year’s SABRE Awards, and we are truly delighted for the wins. We consider this recognition as a testament to the collective effort of our people, clients and partners,” Ayeni Adekunle, BHM founder and CEO says.


Ayeni, formerly a journalist, launched Nigeria’s BlackHouse Media in 2006, to build Africa’s first truly global PR firm by leveraging insights into different markets, relationships, industry expertise and technology. Since its inception, BHM has grown into a multinational firm, hiring nearly 100 people full time and helping clients in more than one dozen sectors. 


Speaking on the nominations, Paul Holmes, chair of the SABRE jury, said: “It is fair to say that we have never seen so much good work from so many firms, including international agencies with growing African operations, and indigenous firms from multiple markets.” 


“What we have seen over the past few years in Africa is the investment of large multinationals in the continent, but also a wave of African entrepreneurship that has seen local firms across the continent producing high-quality creative and driving impressive media coverage and social engagement for their clients,” he added.


The past year has seen BHMG record significant milestones. In March 2021, the company announced its expansion to London and Edinburgh and subsequently followed this up with the establishment of operations in Ghana and Kenya, under the auspices of ID Africa, an allied Pan-African public relations, marketing communications, and strategic advisory company, in April 2022.

The 2022 SABRE Awards EMEA winners are to be announced at The Guildhall in London on May 27,  2022.