I am not the best tech expert, but taking a look at Femi Falodun’s submission on ‘Ethical Issues Surrounding Web3 and AI – PR and Communications Perspective’ I must say I saw things in a new light. Femi Falodun, is the CEO of ID Africa, and also a director here at BHM UK.


I appreciate his approach towards the subject as he analyzed Web3 from two different angles, the ‘tech-optimists’ and the tech ‘pessimists’ this way I was able to see Web 3 through a different lens.


Femi expressed his key concerns about Web 3, which I found relatable. He highlighted that ‘some of the ethical issues in Web3 today are privacy and data leaks, ICO scams, copyright infringement with NFTs, and outright theft’. A little background story, Web3 is an upcoming third generation of the internet where data would be interconnected in a decentralized way. The internet would be completely owned by ‘users and builders’. In a society where regulatory bodies experience difficulty curbing and monitoring irregularities on the internet, Web3 ‘a system that is designed to be free of their control’ would open doors to fraudulent internet activities.


It is not news that the advent of technology has reduced the necessity for human presence, and the replacement of humans with machines has put a large number of people out of their jobs. Femi says ‘the biggest ethical concerns with AI include racial bias from robots, inequality in the distribution of wealth created by robots, cybersecurity risks, robot rights, unemployment due to loss of jobs to machines, and the Singularity––a fear that someday, humanity will lose control to complex intelligent systems’. These are important concerns that the world should take into consideration.


As we bask in the goodness of Web3 and all its perks, it is important to be fully aware of the issues associated with Web3. As PR officials, dedicated to upholding our clients’ best interests, we must guard ourselves with the updates in the tech space and remain ‘people-centric’ it is only then we can properly guide our stakeholders.